—–Original Message—–
From: Tim Harman [mailto:tim@muppetz.com]
Sent: Tuesday, 26 November 2013 9:11 p.m.
To: info
Subject: Would you? Would You Really?

Hi!

Every time I get down your packet of cones from the top shelf of our pantry, I see the little message on the side that says “We’d love to hear from you” and I always think to myself “Would they? Would they LOVE to hear from me?”. Then I make an Icecream, slide the cones back up onto the top shelf and think to myself “I should ask them that one day”

So I guess this me asking “Would you really love to hear from me?”

Look at it from my point of view: I’m a 37 yo man. I work in IT, doing network designs (You’ve probably fallen alseep by now, right?) I don’t even _eat_ the icecream cones, I make them for my wife. She loves Goody Goody gumdrops. (I’m not so sure myself, I’m more of a plain old chocolate icecream guy myself.) I just don’t think there’s that much about me worth hearing about, at least in the context of Icecream Cones.

Anyway, I hope you have loved hearing from me? If you haven’t, I would suggest updating the wording on future packets to say something like “We might like to hear from you, but only if it’s Icecream related”. Though that probably wouldn’t fit on the box as easily.

Yours in a love of having burning questions answered,

Tim

PS: At least I have enjoyed writing to you! 🙂

——————————————–

To: tim@muppetz.com

Hi Tim!

Thanks for asking a great question. I hope I can offer a satisfactory answer to you.

Absolutely!

There are a few reasons why we really do love to hear from people.

I am sure you can appreciate the value in receiving feedback on our products. We learn what people enjoy about our cones and sometimes we
get ideas for new cones coming through too.

But most importantly, and simply, is that it subsequently provides us with an opportunity to personally thank people for choosing our
products.

Your family may have been purchasing our cones for years without us knowing about it.
But now, since you took the time to make contact, we can finally say it – thank you for choosing our products!!

Tim, have a great Summer. Enjoy some chocolate ice-cream (perhaps even in a cone!) and next time you pick one of our products off the shelf you’ll know that we appreciate you making that choice.

Thanks again and best regards,

Mike Dephoff
General Manager
Tawse Foods Ltd

PS – I’m more of a coffee ice-cream guy 🙂