A gritty, urban meal.

Hi,

Love this product. Very tasty, chuck a bit of hot sauce on, Bob’s Ya Uncle. Can’t go wrong.

However I am confused about the product terminology. It claims to be a “Street Snack” but I am unsure what this is in reference to.

Attempts to heat/cook the product on “the street” would fail as it requires a microwave. I have not tried it, but no doubt using a BBQ, Open Fire or other “street” type heating methods would result in the plastic container melting.

Interpreting it as the product having some form of street credibility also fall down on further investigation, as most people whom I consider to be “hip”, “with it” and/or “street smart” have not heard of this product. It is possible of course I am not cool enough or know the right kind of people, but I am fairly certain that this product is not known “on the street” and thus have ruled out this meaning as well.

Therefore I am stuck: What does Street Snack mean?

No doubt I am not the first, nor will I be the last, to make this enquiry so perhaps future packets produced could have a little “Street Snack(*)” and then a little bit of tiny writing down the bottom you almost have to go cross-eyed to read, that explains what exactly this text means.

I thank you for your time today and look forward to your reply.

Kind Regards,
Tim Harman

(*) Also it never crossed my mind that you might mean the product is made from “the street” as the street is mostly made of concrete and rocks, and this product does not appear to contain anything like that.

Date: 09.11.2017

Dear Mr Harman,

Thank you for your recent e-mail, we appreciate you taking your time to contact SunRice regarding this matter.

This SunRice range was inspired by the varieties of street food available around the world and so we named the product according as a “Street Snack”.

We trust you will continue to use and enjoy our quality SunRice products with every confidence.

Yours sincerely,

Liza
Consumer Relations